Song of the Goat Theatre & Fundacja Bral
Director
Grzegorz Bral – a world-renowned theater director, the leader of Song of the Goat Theatre and the Bral Foundation, led another workshop for SPP Models. This time, devoted to prompting expression, serenity and freedom of expressing emotions, leaving behind unnecessary limitations, and the ability to pay attention.
Wind of change
It’s been 25 years. Not unique a result in our industry. Model agencies against other companies usually prove long life span. Across world leaders engaged in this business, the vast majority have a similar or even longer mileage. Yet, this formerly stable sector of services offering beauty to fuel the economy is facing challenges never seen before. Changes, already well advanced, will soon verify the agencies ability to survive in the fast-approaching New Era of modeling.
Elephant in the room
Gradually, the Internet is doing its part across the board, influencing the formation of new trends and aesthetics, the development of advanced sales and marketing communication tools and essentially, also the creation of modern types of work for models and unique canons of their visual appeal.
The new player in the field of change which will have a revolutionary impact on this business has already set its footprint. It’s artificial intelligence that will become harnessed to replace models with their digital images replicated by algorithms.
Already today computers are capable of superimposing renders of clothing over photos of models and in a short while these renders will match images of perfectly attractive people who do not exist in reality.
Will then be any room left there for models who are flesh and blood human being? If so, what will these living icons of allure of tomorrow look like? What attributes of theirs will be capable of drawing the attention of the advertising audience? How to lead our models in this search for the Holy Grail?
Drums up!
SPP MODELS, as a management agency, is looking carefully into this not-too-distant future. We are confident that Beauty Management will help us prepare for new challenges.
Beauty Management Program is part of our activity aimed at linking beauty – as an important element of social communication – to other personality qualities. It is the rational management of the benefits of one’s image and the ability to create them. It is a move away from treating beauty as an attribute of vanity and granting it the status of a useful tool.
Our significant, extremely valuable partner along this mission is Grzegorz Bral – an internationally recognized creator and artist with extraordinary sensitivity and at the same time tremendous entrepreneurial dynamism. He is known for his numerous activities, achievements and success across many fields – in particular as a theater director, educator, as well as a creator and curator of various social initiatives. His gains and personality combine to give him a unique authority to lead the Beauty Management College.
The models associated with our agency are provided with a series of training courses to expand their skills and modeling versatility. To that end, they can better respond to various challenges posed by the advertising industry. It’s easier for them to sign up for film roles and ultimately be part of the cast, the share of which is increasing across employment offers. They can turn their public appearance more authentic and winning castings more fun. They excel in situations where filmmakers expect them to have finesse in exposing various emotions.
We are confident that thanks to the knowledge acquired with us, they will be able to create and essentially become personal brands, thus blending in more easily with the coming changes. What they learn with us will also allow them to make significantly better use of their beauty in the implementation of their own walks of life.
Soon we will also tilt the door open for those outside looking into the agency who would like to take a hint of our know-how in the area of effectively getting rid of complexes and releasing reserves in the use of beauty well aligned with personality.
The weekend workshops will experience techniques for focusing your attention by working on your physique, movement, speech, skills to overcome your limitations. Along the way, we will share the knowledge condensed over the years on how to take care of rejuvenating yourself mentally and physically. How to build your own common sense and work out the principles of nutrition and activity selection, which would translate into high efficiency in reaching for the set goals. How to manage time to pass as gently as possible.
We intend to share our secrets of being photogenic as well as our knowledge of how to make the opposite sex deeply interested in what we have to offer.
